Find Your Unforgettable

As summer approached, Silvercar by Audi wasn’t just adding a new vehicle to the fleet, it was expanding the possibilities of the open road.

The Audi Q7 arrived, a seven-seater built for adventure, ready to turn road trips into something bigger. My team and I set out to do more than announce a new ride. We wanted to show drivers what was possible.

More room, more freedom, more memories packed into every mile. Because a great summer isn’t just about where you go; it’s about how you get there.

Silvercar by Audi

Silvercar, Audi’s car rental company, put a new spin on travel. Offering a range of Audi vehicles across the U.S., it’s not your usual rental experience. With just a simple app, say goodbye to long lines, paperwork, and rental hassles — just grab the keys and go.

The Story

To inspire late-summer journeys, we created a campaign video that showcased the Q7’s potential for adventure. We based the video on an actual trip by a Silvercar subscriber and his young daughter as they explored the Valley of the Gods. The message? “Find your unforgettable.”