WITHIN: Performance Branding - New York, NY
Associate Creative Director 2020-Present

Led the ideation and execution of creative concepts, directing a team of creatives to bring visions to life. Developed impactful campaigns that aligned with brand objectives and industry trends, collaborating cross-functionally to deliver high-quality, results-driven solutions.

  • Led a cross-functional team of six creatives, achieving a 90% on-time delivery rate and increasing client
    brand engagement by 15%.

  • Managed 10+ concurrent projects with a 98% on-time delivery rate, optimizing workflow efficiency.

  • Served as the primary liaison for 5+ clients, driving a 20% year-over-year improvement in client
    satisfaction.

  • Spearheaded a multi-channel launch for Virgin Galactic, resulting in a 35% quarter-over-quarter jump in
    social media engagement.

Clients: Virgin Galactic, Jose Cuervo, 1800 Tequila, The Atlantic, The North Face, Vans, Nike.

Bakery Agency - Austin, TX
ACD - Copy 2017–20219

Led concept development and copywriting for a diverse range of clients, including automotive, apparel, CPG, and insurance brands. Developed brand strategies, conducted audience research, and executed creative solutions that drove engagement and retention.

  • Spearheaded 15+ brand campaigns, increasing audience engagement by 15% on average.

  • Secured a 95% client satisfaction rating, driving a 10% annual increase in repeat business..

  • Stayed ahead of industry trends, introducing innovative creative approaches that boosted brand
    awareness by 20%.

Clients: Nike, Audi, Outdoor Voices, car2go, LaCroix, Shiner, Mercedes Benz

Bohio Media - Miami, FL
Editor in Chief, 2013–2016

  • Managed and trained up to 20 writers, ensuring consistent tone and quality of content.

  • Led large-scale digital ad campaigns to drive traffic and increase revenue.

  • Led editorial teams and content operations, overseeing strategy, execution, and publication across
    multiple platforms.

  • Developed high-impact storytelling and content strategies that boosted readership, engagement, and
    brand authority.

  • Managed cross-functional collaborations between writers, designers, marketers, and product teams to
    drive cohesive messaging.

  • Implemented SEO and audience growth strategies, increasing organic reach and optimizing content for
    performance.

  • Spearheaded editorial innovation, launching new content initiatives, branded partnerships, and digital-
    first storytelling format

American Social Networks - New York, NY
Editor in Chief, 2011–2013

Integrated SEO and improved content to maximize effectiveness. Managed large-scale digital ad campaigns via platforms such as Outbrain, Taboola, Revcontent and ContentAd. Elevated user experience by creating fun, engaging sites full of relevant material. Sourced guest bloggers to increase site reach and widen audience. Edited and reviewed all material posted on sites for consistent style. Trained and oversaw up to 20 writers at a time. Researched and wrote copy for sourced material and original idea development.

CHNG! Advertising
Creative Director, 2010–2011

Principal creative copywriter in charge of brand identity development, content curation, creation, and art direction. Oversaw content presented on websites and blogs, responsible for creating, editing, posting, updating, and occasionally cleaning up outdated content.

EDUCATION
Florida International University 

English Language and Literature/Letters B.A.
2006-2010

University of Texas

Creative Writing M.F.A
2010-2012

AWARDS:
Nashville ADDYs - Best in Show