Jose Cuervo

When we teamed up with Jose Cuervo’s in-house creative squad, it wasn’t just about refreshing a brand; it was about making noise in all the right places.

From the launch of Playa canned seltzers to Tradicional Cristalino, we turned product drops into cultural moments across TV and social media.

The result? A brand that wasn’t just seen; it was talked about, toasted to, and, most importantly, sipped.


Impact Highlights:

• Playamar Tequila Hard Seltzer Launch:

  • Achieved a 25% market share in the tequila-based seltzer category within six months.​

  • Generated over 50 million social media impressions during the first quarter post-launch.​

  • Contributed to a 15% increase in Jose Cuervo's ready-to-drink portfolio sales year-over-year.​

• Tradicional Cristalino Introduction:

  • Secured a 9% share of the rapidly growing Cristalino segment, which is expanding at four times the rate of the overall tequila market.​

  • Earned a 92-point rating from Tequila Enthusiast Magazine, enhancing brand prestige.​

  • Boosted Jose Cuervo's premium tequila sales by 12% in the first year.

Roles: Pitching (and winning), Creative Strategy, Copywriting, Video Direction, Post Production Supervision.