Go Big or Go Home: MrBeast & MoneyLion
Giving away millions of dollars? Pfft, that's easy. Getting the world to pay attention? That's where the magic happens.
How do you make a finance app the hottest thing on the internet? With MrBeast, it turns out.
We went up to 11
This wasn’t just another ad campaign. It was a full-scale world builder, seamlessly integrating MoneyLion into Beast Games, Amazon Prime's most-watched series.
The result? A hype juggernaut that catapulted MoneyLion from #33 to the #1 most-downloaded finance app in a single day.
No Big Deal… Just a Huge Success
My Journey
First, I learned who MrBeast was.
Helped develop an irreverent, punchy tone that merged MrBeast’s universe with MoneyLion’s brand.
Delivered high-energy, high-stakes copy across TV, social, outdoor, and in-app channels.
Co-wrote scripted media spots and promotional content for TV, digital, and social, leading to 3 million+ giveaway entries and record-breaking audience engagement.
Wrote reactionary, real-time copy that capitalized on audience buzz and engagement spikes.
Helped shape pre-launch hype messaging to ensure the campaign landed with maximum impact.
Collaborated with designers, video editors, and marketing teams to ensure every piece of content hit the right tone.
Wrote attention-grabbing push notifications and in-app messaging that drove downloads and engagement.
Saw the campaign explode to over 1 billion brand impressions, because why think small?
