car2go x tinder

Ads on dating apps can often feel intrusive and totally out of place. So, when my agency’s media strategists procured ad space on Tinder for car2go, we needed to speak the platform’s language. So, my team and I created a series of digital ads placing car2go vehicles in enticing settings that riffed on date night ideas. For example, we set the car on a moonlit makeout point, at a carnival, in front of a roaring fire and a bear skin rug, and even underwater. car2go saw massive success with these ads and had us expand and refresh the campaign multiple times.