Launching a New Space Age

With Unity 22 set to become the world’s first commercial spacecraft, the moment demanded more than just an audience: It needed global anticipation.

Our goal? Five million-plus streams at liftoff and a social campaign that made history feel inevitable. I helped lead the creative team in shaping the narrative, crafting a tone of voice that captured the gravity of the moment: Exciting, inspiring, and undeniably human.

This wasn’t just about watching a launch, it was about witnessing the future unfold.

It Worked

Boldly/Together

Instagram & Facebook
We saw a +75.6% follower increase (+264K users) on Instagram and a +4,744% follower increase (+103.3K users) on Facebook.

On Facebook alone, we reached over 70.7M users and had over 6.3M in engagement.

TikTok
Virgin Galactic’s TikTok channel grew +401.4K followers throughout the pre-launch campaign, with a +999% growth rate.

Youtube
Virgin Galactic’s Youtube channel increased by +318K subscribers, with over 8.1M unique views.

Reddit
On Reddit, VG saw over 1.9M impressions, totaling 21.6M clicks.

When we set out to tell Virgin Galactic’s story, we weren’t just launching a campaign; we were articulating a shift in human possibility. Space travel has always belonged to the few, the extraordinary, the chosen.

My job was to change that perception. To take something distant and untouchable and make it feel inevitable. We weren’t selling seats on a spacecraft; we were inviting people to be part of history.

ROLES: TEAM LEAD • BRAND POSITIONING • DIGITAL BRAND STRATEGY • TOV DEVELOPMENT