SCOOBA Love

…was an internal agency project aimed at codifying a set of strategic principles.

Evaluating your work can be a fraught endeavor. So at WITHIN, we created a system for creatives to objectively stress-test their concepts. Because we were a lively bunch, we named that system SCOOBA Love.

Then what?

I was tasked with creating an animated short film on SCOOBA Love that was both engaging and informative. So I did what I knew, I wrote a script.

Then what?!

We assembled a crack-team of animators and got to work. Leading such a talented crew was truly a joy. I hope that comes through in the work.

ROLES: CREATIVE LEAD • DIRECTOR • WRITER • ART DIRECTION• TOV DEVELOPMENT • PRODUCTION