Rebranding an American literary icon…

When collaborating with The Atlantic's in-house creative team as their Social Agency of Record, I played a key role in its digital rebrand.

Tasked with refining its voice for a new era, I developed messaging strategies that resonated with emerging audiences while staying true to The Atlantic's journalistic legacy. From crafting compelling brand narratives to leading creative execution across social and digital channels, my work helped drive a surge in subscriptions and engagement.

The result? A publication that didn't just evolve; it reasserted itself as a cultural and intellectual force in the digital landscape.

The Math is in the Pudding:

• Subscription Growth:

  • Achieved a 34% increase in digital subscriptions within the first six months post-rebrand, surpassing industry averages. ​

• Demographic Engagement:

  • Notably increased subscriptions among key demographics, including millennials and women, aligning with The Atlantic's goal to diversify its readership.​

• Digital Reach:

  • Generated over 41 million impressions across digital platforms during the initial two months, amplifying The Atlantic's online presence and engagement.